Vida Longa: The ice cream solution for Africa is here
Imagine collecting your soft serve, putting it into your vehicle and driving from Cape Town to Cairo. This is now a reality with Vida Longa. When you arrive in Cairo, you take out your soft serve, nine months later, and serve your customers.
Vida Longa in the industry
After 40 years in the ice cream industry, Dairy Innovation has developed a liquid long life soft serve mix that doesn’t require any refrigeration, has a nine months shelf life and is made with fresh milk and cream.
Combining the technology of one of the best dairies in South Africa and the expertise from a leading Danish food-processing group, the Vida Longa Long Life Soft Serve product was formed to satisfy the needs of the African and export market.
The list of benefits of the product is vast:
- Nine-month shelf life
- No refrigerated storage
- No refrigerated transport
- Reduced electricity costs
- Kosher / Halaal / HACCP approved
- Made fresh Ayrshire milk and cream – superior taste
- Enhanced machine longevity
- No mixing required – ready to use
About Vida Longa Soft Serve Ice Cream
The Spheris family have been in the ice cream business for 3 generations. Grandfather Andrew started his first factory in 1948. Sons, Harry and Costa began working in the hand production factory from the age of 12, with memories of manually placing sticks into ice cream lollies.
In 1983 the brothers took over the business and grew it into one of the largest national ice cream producers with factories around South Africa. Their passion for ice cream leads to such innovations as the first stick-less ice cream chocolate bar; supplying soft serve to the largest retail franchise in South Africa; and the launch of Cadbury’s Flake 99 amongst others.
After 60 years of supplying the market, the family realised that perishability and cold chain management were the industry’s biggest challenges. And so Dairy Innovation was founded, with the specific vision of solving these problems through innovation and quality. This led to the creation of Vida Longa, distilling 60 years of ice cream experience into 12 months of shelf life.
Grandson Andrew joined the business with a keen passion for foreign markets and has helped make Dairy Innovation an international player, and Vida Longa a globally exported product.
For further information contact Agri4Africa: