Yebo Fresh was formed in 2018 as an online grocery retailer with a mission to bring affordable quality food to South African townships.

For millions of South Africans residing in townships, the monthly grocery shopping endeavour can be a strenuous and costly undertaking. Yebo Fresh addresses this by delivering groceries directly to the customer in areas underserved by formal food retailers.

Due to the startup’s experience in this regard, the company has a unique understanding of how to distribute food to these sorts of areas, which is what proved to be attractive to the Scheinberg Fund.

Food security has been a great concern during the national lockdown. During this time, the Yebo Fresh shopping platform has partnered with charities, community action networks and other organisations looking for a safe and reliable way to distribute large quantities of food parcels into the townships.

Service expansion

The Scheinberg Relief Fund contribution has enabled the online retailer to expand its services to more townships with the acquisition of a larger warehousing facility with more than five times the combined space of the previous two. The donation also assisted the startup to source the equipment required to scale up fast, including adding recyclable food crates, roller cages, pallets, desks, laptops and other items.

This was stretched even further, allowing Yebo Fresh to implement a number of structural improvements that have enhanced operational efficiency and safety such as a 12-metre refrigeration unit, a barcode scanning system and a more efficient sanitising process.

The retailer also increased its capacity from 400 to 1,000 food parcels (the equivalent of 120,000 meals per day) with plans to further increase this to 2,000 packs a day and to recruit an additional 20 packing staff. All newly created jobs arising from the investment will be prioritised for people who had no direct income before the pandemic.