Growing your Business During COVID-19
Growing your business on a day to day scale was hard enough. Now we figure out how to start growing your business during COVID-19 as well. Well, I took the time and put together this article so you won’t have to. All the tools, ideas and methods to grow your business can be found on this blog post. Since we are all practising social distancing, it is safe to say, this won’t be a door to door job. All the tools you need are either already installed on your phone and laptop, or can be downloaded hassle-free. Lets’s begin.
1. Social Media Marketing
With adults working from home and the kids doing their classes online, more people are on social media than ever before. We are not talking TikTok or Snapchat, but Linked-In, Instagram and Facebook. They are all great marketing tools to generate leads and get eyes on your brand. Using these social media platforms to your advantage, can the biggest asset in your arsenal.
Linked In: Linked In
Chances are you have them already and you also have a business profile set up. If you are looking to invest time on these platforms, you need a goal. Selling products are difficult in these times, one way to do this is to sell coupons! Selling a coupon for a product is just as good as a sale. The only thing you need to take into account is that, after COVID-19 blows over, you will have to make good on your coupon. Selling a coupon for a “new door” or “weekend away” means you have less time in the future to service your usual customers. You will have to make time to deliver and fit in clients who supported you during this turbulent time!
How to make a barcode?
The easiest way to do this is to generate random numbers (so they won’t be copied) and link them to a name or ID number. Eg. BARCODE: 192342458 ID NUMBER: 8703021729456.
This way, only one person can redeem the coupon or voucher.
Another way is to download a barcode creator.
Barcode generator: Barcode-Generator
Follow the link above to find out how to generate bar codes, log them into a spreadsheet and use them to code your goods. Better to be safe than sorry. Remember, the clients come first. If they are unhappy about how they were treated after helping you out, they will let Google know.
2. SEO – Search engine optimization
We all know some web sites rank above others when you search something in Google. The easiest way to explain this is, some websites have better optimization than others. Not everyone is an SEO wiz and that’s ok. Making sure your website guy or the company that runs your website is on point is all you need to worry about. One way to ensure your website is getting the traffic it deserves is to have a look at your competition.
Yes, there are tools for this. Make use of UBER Suggests, now known as Neil Patel. Just copy and paste your website URL in the search box, set the country of your choice and boom. It will give you your traffic, keywords you rank for, your competition’s rankings and give you suggestions for keywords. Copy those keywords and have a talk with your website guy or website company on how you can improve your traffic!
Neil Patel: Neil Patel SEO
What is SEO?
If your web design company asks you, “what is SEO?”, you know it’s time to find another one that actually knows what they are doing. I have included a link for you to help you understand SEO and how it works!
How SEO works: Youtube video on SEO
If you already have a website but need your media optimised, drop us a mail. We have optimised more than 1000 videos for various customers on YouTube already.
3. Other Tools
Now that we have covered ways to help you to start growing your business, we have to look at tools you can use to grow your business. Not everyone has the time to go search for sites with free photos, free photo editors, video downloaders, spell checkers or even a free video editing software. Growing your business during COVID-19 is already a challenge, use these tools and stop wasting time! Here is a list of programs and websites, what they do and where to find them!
|Program name:||What it does:||Where to find it:|
|Removes image backgrounds
Removes image backgrounds
|Giphy||Generates gifs for newsletters||https://giphy.com/|
|Canva||Free design resource for flyers/business/logos etc.||https://www.canva.com/|
|4k Video Downloader||Video Downloader||https://www.4kdownload.com/downloads|
|Majestic||Trust & Link Profiles||https://majestic.com/|
Using each of these tools will definitely help you succeed in whatever your business does or needs to achieve during this time. We hope these tools will help you to start growing your business during COVID-19 and for years beyond these turbulent times.
If you have any other questions or need help growing your business online with media, drop us a mail. We specialise in creating videos that do all the marketing for you. Whether you promote on WhatsApp, Facebook, LinkedIn or Instagram. Let us help you build a brand image with video and images.
Hennie van der Merwe